Built by People Who Challenge Assumptions

Dan English, a visionary leader with over 40 years of senior management experience, leads SWNR, VOORMI and Mij. His career began at Microsoft, where he mastered worldwide sales, brand marketing, and technology licensing. Driven by a passion for innovation, technology, and the outdoors, he transitioned to Mossy Oak Camouflage, shaping its market direction and partnerships.

As the founder, Dan challenges industry norms by integrating disruptive technologies with advanced textiles. His leadership drives SWNR's mission to redefine performance apparel, blending cutting-edge innovation with comfort and functionality. Under his guidance, the company continues to lead at the intersection of technology and outdoor gear, inspiring a culture of creativity and forward-thinking.

Timm Smith is a seasoned technology leader with over 20 years of experience in performance textiles, including a 12-year tenure at W.L. Gore & Associates. As Chief Technology Officer of SWNR, he leads the development and integration of advanced manufacturing technologies in textiles. With a chemical engineering degree and deep expertise in product development, technology portfolio management, and business leadership, Timm has worked with industry-leading brands to create groundbreaking textile innovations. He is responsible for driving the evolution of SWNR's technology platforms, both through innovation in textiles using natural fibers and through strategic partnerships that push the boundaries of performance textiles.

Dustin English is a seasoned leader with deep expertise in extreme environments, shaping the authenticity and real-world validation of SWNR's technology platforms. As an elite guide, he has led high-stakes expeditions from Denali to the South Pole, building a career on resilience, strategy, and excellence.

As Chief Experience Officer, Dustin drives product innovation and strategic positioning across SWNR's technology portfolio - from Core Construction™ weatherproof textiles to Mij® biometric sensing. His field expertise ensures SWNR's technologies are tested in the most demanding conditions before commercialization, validating performance claims with real-world data. His leadership bridges breakthrough textile innovation with market application, fostering trust among partners and building credibility in the intelligent textiles industry.

Megan is the Sales Director at SWNR, driving growth through strategic sales initiatives and technology-driven solutions in performance apparel. Her background in Ski Patrol sharpened her ability to assess real-world gear performance in extreme conditions, insights she now applies to helping customers navigate innovative textile technologies.

An avid hiker, skier, and adventurer, Megan combines hands-on outdoor expertise with a keen understanding of technical fabrics and advanced apparel design. She ensures SWNR's cutting-edge textile innovations reach the right customers, making her a key force in expanding the brand's impact.

Kimberly is a marketing strategist who positions breakthrough technology for market adoption. With expertise in DTC growth, brand architecture, and category creation, she builds go-to-market strategies for companies at the intersection of innovation and commercialization.

As Director of Marketing & Digital Strategy, Kimberly operates across SWNR and VOORMI —defining market positioning for SWNR's technology portfolio while driving brand growth and customer acquisition for VOORMI's premium outdoor apparel. Her approach centers on infrastructure-level thinking: positioning companies to lead market transitions rather than follow them.