Dan English, a visionary leader with over 40 years of senior management experience, leads SWNR Technologies and VOORMI. His career began at Microsoft, where he mastered worldwide sales, brand marketing, and technology licensing. Driven by a passion for innovation and the outdoors, he transitioned to Mossy Oak Camouflage, shaping its market direction and partnerships.

As the founder of VOORMI, Dan challenges industry norms by integrating disruptive technologies with advanced textiles. His leadership drives SWNR/VOORMI’s mission to redefine performance apparel, blending cutting-edge innovation with comfort and functionality. Under his guidance, the company continues to lead at the intersection of technology and outdoor gear, inspiring a culture of creativity and forward-thinking.

Dustin English is a seasoned leader with deep expertise in extreme environments, shaping the authenticity of the VOORMI brand. As an elite guide, he has led high-stakes expeditions from Denali to the South Pole, building a career on resilience, strategy, and excellence.

As Chief Experience Officer, Dustin drives product innovation and strategic marketing, ensuring SWNR’s technical textiles and apparel meets the highest standards of durability and performance. His leadership keeps the brand at the forefront of innovation, fostering trust and loyalty among a growing community.

Kimberly is a dynamic marketing leader with a passion for growth, strategy, and innovation. With deep expertise in e-commerce, branding, and media, she has worked with industry leading business across diverse categories to craft high-impact strategies that blend art and science. She excels at leveraging media tactics at the right moments, continuously testing emerging platforms to drive performance and stay ahead of the curve.

Kimberly fuels brand growth by turning storytelling into a powerful strategic tool, crafting campaigns that not only capture attention but create lasting connections and drive real results.