Phase.Hvis wool listed as one of Popular Science's Top 11 Innovations in Recreation

Reviewed by Berne Broudy and Rob Verger for Popular Science

Merino wool is a great athletic fiber: It keeps you comfortable in warm or cold weather. But textile engineers sweat while trying to get the cloth to hold a bright, saturated hue instead of a dull, sheepish one. To make this wool hoodie fluorescent, Voormi worked to chemically devise a custom dye formulation that jibed with the material, and also precisely wove in polyester fibers to add even more eye-catching neon pop. $229.

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