"Intent on not outsourcing their labor to Asia, the trio established a manufacturing facility in Pagosa Springs. As Voormi gained traction, winning awards from Skiing Magazine (now Ski Magazine) andMen’s Journal, the three didn’t stop innovating. In 2015, they debuted a technology that yields waterproof fabrics without using glue—which was the industry standard for more than three decades—resulting in a more breathable, less “crunchy” product."